While some generic Top-Level Domain (gTLD) applicants will experience a straightforward path to delegation, many others, including the largest players in the process, may meet multiple roadblocks, detours and delays along the way. And at least 25 percent will arrive at a dead end from which no alternate route exists. This article discusses the varying procedures and outcomes to which the gTLD application process can lead.
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This article was first published in the October 16, 2012 edition of InsideCounsel.
Daniel D. Frohling is a partner in the Chicago office of Loeb & Loeb LLP, where he leads the firm’s gTLD Development and Response Team. Through and beyond the Team, he assists clients with developing, leveraging and protecting their marketing and IP assets through strategic planning and counseling, deal negotiation, and risk and dispute management.
Melanie J. Howard, senior counsel in the firm’s Los Angeles office, focuses her practice on intellectual property law, including litigation, counseling and transactional matters in the areas of advertising, technology, new media and entertainment. She is a member of Loeb’s gTLD Development and Response Team.