Represented the Chicago White Sox, Chicago Blackhawks, and Chicago Bulls in establishing the Chicago Sports Network, a new television and streaming platform offering analysis programming for all three teams. The firm has been assisting with the network's launch, including clearing the network’s name and logo, reviewing tech agreements related to advertising sales, handling privacy matters, and supporting the creation of the website and app. Loeb also helped secure patent and trademark protections and clear advertisements and promotions. Additionally, Loeb is aiding the creation of a new influencer agency for the network.
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