Represented online retailer in declaratory judgment lawsuit seeking declaration that retailer’s online pricing claims do not violate the Lanham Act. Successfully established that commencement of NAD challenge gives rise to “actual controversy” for purposes of subject matter jurisdiction, and constitutes “purposeful direction” for purposes of personal jurisdiction in advertiser’s home district under Calder v. Jones “effects test.” Amazon.com, Inc. v. NACS, 826 F. Supp. 2d 1242 (W.D. Wa. 2011).