Melissa Brenner

Melissa Brenner has a wealth of experience advising clients on advertising, marketing and promotional matters across a wide range of industries, including retail, consumer packaged goods, food and beverage, sports equipment, quick service restaurants, travel/tourism, consumer electronics and home improvement products.

Melissa’s practice involves counseling clients on advertising claims and substantiation, advising on copyright and trademark issues, structuring sweepstakes, contests and loyalty programs, and advising on regulatory compliance matters. In addition, she has extensive experience drafting and negotiating a variety of contractual agreements, including advertising agency/client agreements, vendor agreements, talent and influencer agreements, sponsorship and joint promotion agreements, and intellectual property licensing agreements. 

Drawing on her experience in private practice, her role as vice president and associate general counsel at a leading advertising holding company, an externship with the Federal Trade Commission and multiple secondments with Fortune 500 companies, Melissa brings a broad, business-minded perspective to her work, enabling her to assess risk thoughtfully, anticipate client needs and deliver practical, creative solutions across a wide range of matters.