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Loeb & Loeb Stefan Schick, co-chair of the Theater & Live Entertainment practice, is quoted in Broadway News discussing the revival of Broadway stops on national tours and the evolving business strategies producers are using to balance risk and maximize returns.
In the article, Stefan explains how skipping an initial Broadway run can sometimes benefit touring productions, especially revivals.
“Sometimes, the big, fun shows that start in New York potentially get savaged by critics, and then have to overcome that tarnish on tour,” Stefan said “So if your show is a recognizable brand, and you don’t think it needs the imprimatur of Broadway to be successful on the road, then you might not put all your eggs in the Broadway basket.”
The article explained that this logic particularly applies to revivals. Since revivals don’t generate income from ancillary rights, a pre-Broadway tour can draw on touring houses’ subscription bases and take advantage of certain out-of-state tax credits, allowing investors to recoup some costs before a New York run. That financial cushion, Stefan noted, can make the eventual Broadway debut far less daunting.
“And when you do come to Broadway, it takes off so much pressure because you don’t have to sustain a New York audience for one to two years—and it takes even the most successful Broadway shows that long to recoup their investment,” he added.
For more information, please see Broadway News’ website (subscription may be required).
In the article, Stefan explains how skipping an initial Broadway run can sometimes benefit touring productions, especially revivals.
“Sometimes, the big, fun shows that start in New York potentially get savaged by critics, and then have to overcome that tarnish on tour,” Stefan said “So if your show is a recognizable brand, and you don’t think it needs the imprimatur of Broadway to be successful on the road, then you might not put all your eggs in the Broadway basket.”
The article explained that this logic particularly applies to revivals. Since revivals don’t generate income from ancillary rights, a pre-Broadway tour can draw on touring houses’ subscription bases and take advantage of certain out-of-state tax credits, allowing investors to recoup some costs before a New York run. That financial cushion, Stefan noted, can make the eventual Broadway debut far less daunting.
“And when you do come to Broadway, it takes off so much pressure because you don’t have to sustain a New York audience for one to two years—and it takes even the most successful Broadway shows that long to recoup their investment,” he added.
For more information, please see Broadway News’ website (subscription may be required).
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Co-Chair, Theater & Live Entertainment