First California Privacy Penalty Flags Consumer Data Sales Peril

Jessica Lee, chair of Loeb & Loeb’s Privacy, Security & Data Innovations practice, is quoted in an article published by Bloomberg Law discussing California’s $1.2 million penalty against Sephora for breaching the state’s landmark consumer data privacy law and how the case indicates an increase in regulatory scrutiny concerning the sale of personal information.

According to the publication, the Sephora settlement marks the first public enforcement action that California Attorney General Rob Bonta has brought under the California Consumer Privacy Act. The settlement provides companies with insight on the potential consequences of breaking California’s privacy act.

“This is a case that a lot of companies have been waiting for,” Jessica said, noting that it will allow companies to get a sense of California’s enforcement priorities and potential penalties. 

To read the full article, please visit Bloomberg Law’s website.