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Biden Calls for End to Targeted Advertising to Kids: The Industry Reacts

Loeb partner Jessica Lee, co-chair of the firm’s Privacy, Security & Data Innovations practice, is quoted in an article published by The Drum discussing the White House’s latest call to Congress to “introduce new guardrails to protect children’s safety and data privacy on social media” and push for “an end to targeted advertising to children.”

According to the article, privacy lawyers – as well as advertisers, publishers and developers who regularly collect and use consumer data to run their businesses – agree that adding further privacy and data safeguards for children are necessary.

“It was encouraging to hear President Biden reference privacy during his speech and confirm that privacy is still a priority for his administration,” Jessica told The Drum. She noted that the question of privacy is an integral element to the broader conversation surrounding children’s safety in digital spaces.

In addition to the need for extended protections for children’s personal information, Jessica also touched upon the urgent need for an overall national U.S. data privacy law.

“My hope is that we can eventually reach a consensus on a federal privacy law,” Jessica said. “Without a federal privacy law that puts forth principled-based rules for the responsible use of personal information, we will continue to play privacy ‘whack-a-mole’ – passing or attempting to pass laws every few years to address the new issues that will inevitably arise.”

Click here to read the article on The Drum’s website.