Loeb Represents Lionel Richie in SMiZE Cream Collaboration with Tyra Banks

Loeb & Loeb advised legendary singer Lionel Richie in his collaboration with Tyra Banks’ ice cream company, SMiZE cream. Richie worked with Banks and Dr. Maya Warren, a former taste developer for Cold Stone Creamery, to combine flavors and treats he enjoyed as a child to create a flavor named “All Night Love,” a play on his classic hit. Richie’s ice cream combines cookie crumble, a salted caramel ribbon, and chocolate-covered fudge hearts mixed in vanilla ice cream with a “SMiZE SURPRiZE” hidden inside, made of caramel-scotch cookie dough.

Founded by Tyra Banks, SMiZE Cream is a premium ice cream company with a fun and delicious surprise at the bottom of every serving. “All Night Love” is available on smizecream.com, in the SMiZE Cream Los Angeles ice cream shop and via local delivery in Los Angeles and New York.

Click here to view more information on Rolling Stone.

The Loeb deal team that advised Lionel Richie was led by Corporate partner Arash Khalili, with support from associates Michael Grossman and Adam Shapiro.