Loeb & Loeb Advanced Media & Technology partner Jessica Lee spoke with Digiday about the California Attorney General (AG) office’s enforcement of the California Consumer Privacy Act (CCPA) concerning cookies and tracking technologies — including analytics trackers. According to the publication, when CCPA violations are found to be unintentional, each one could result in a $2,500 fine. If found to be intentional, that fine soars to $7,500 for each violation.
“There is room for that interpretation in the statute, but I don’t know how the AG plans to calculate a ‘violation,'” said Lee.
Click here to read the article on Digiday’s website.