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In Some California Privacy Cases, Analytics Trackers Are in the Crosshairs — and Violators Could Be Charged by the Cookie

Loeb & Loeb Advanced Media & Technology partner Jessica Lee spoke with Digiday about the California Attorney General (AG) office’s enforcement of the  California Consumer Privacy Act (CCPA) concerning cookies and tracking technologies — including analytics trackers. According to the publication, when CCPA violations are found to be unintentional, each one could result in a $2,500 fine. If found to be intentional, that fine soars to $7,500 for each violation.

“There is room for that interpretation in the statute, but I don’t know how the AG plans to calculate a ‘violation,'” said Lee.

Click here to read the article on Digiday’s website.