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What does it take to run a contest to find Bigfoot?

Loeb & Loeb of counsel Shalom Stephens is profiled in this article for her work on Olympia Beer’s Capture Bigfoot contest. Ms. Stephens discusses the unusual legal issues she tackled during the promotion, including ensuring no one was harmed during the promotion and whether the company would be able to describe exactly what it was looking for regarding proof of Bigfoot’s existence.  

Click here to read the article on ABA Journal’s website.