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Connectivity Webinar Series 2021 – Dark Patterns: Increased Use in E-Commerce; Increased Focus by Regulators and Litigators

Loeb & Loeb LLP is proud to present our Connectivity Webinar Series 2021. The COVID-19 pandemic required businesses across industries to adapt and rethink in the moment. It also presented new opportunities for transformation and innovation. We’re pleased to present our next Loeb & Loeb Connectivity Webinar Series, focusing on top-of-mind business issues and opportunities as companies and industries emerge from the pandemic. 

For our third webinar, please join us Tuesday, June 29, 2021, 2 – 3 p.m. ET / 11 a.m. – noon PT, for a discussion with David Mallen, Co-chair of Loeb’s Advertising Disputes practice, and partner Jason Stiehl on Dark Patterns: Increased Use in E-Commerce; Increased Focus by Regulators and Litigators. The webinar will be hosted on Zoom, and you can register here.

About the event:
The pandemic has accelerated the adoption of e-commerce across countries, industries and market sectors. As consumers increasingly turn to online shopping, businesses have adapted their go-to-market strategies in creative ways to meet consumer demand. Even as pandemic restrictions begin to lift, this “e-commerce first” mindset is here to stay, driven by consumers’ expectations of convenience, flexibility and personalization in their shopping experience. With this growth, however, has come increased user interface manipulation—and increased scrutiny by regulators and litigants.
 
David and Jason will discuss the legal trends, practical challenges, and litigation and enforcement risks associated with this recent growth in technology-enabled advertising, marketing and sales.

You will leave this discussion with a better understanding of: 
1. How brands and businesses across market sectors are leveraging e-commerce and digital advertising to address consumer demands and create innovative go-to-market strategies.
2. Key legal and regulatory issues businesses should be aware of, including “dark patterns” in digital advertising, making appropriate disclosures in e-commerce, and the evolving legal and regulatory landscape.
3. How to best prepare to stay out of the crosshairs of federal regulators, state attorneys general and plaintiffs’ class action lawyers.