Loeb & Loeb LLP is pleased to announce that Jessica Lee will be moderating the upcoming New York State Bar Association program, "On the Heels of the Week: Privacy, Fashion, and the Internet." The program will be addressing: How fashion retailers can collect and use consumer information while balancing the rights of consumers; What must be disclosed to consumers about the recording and use of their personal data; What type of consumer information is considered Personally Identifiable Information (PII), and; Whether it is legal to ask customers for their zip codes or email addresses at checkout.
From the program website:
As consumers stroll through the doors of their favorite designer flagship or visit their favorite online clothing store, they may not be aware of how much information is being collected about them and their shopping habits. More than ever, retailers are collecting analytic data on consumers that include typical consumer information (name, address, phone number) as well as consumer arrival and shopping habits. Both brick-and- mortar and e-tail fashion retailers can now track consumer in-store and online movements, noting when they visit, what items they stop to admire, and even gathering data on gender, ethnicity, and facial expressions.
Collecting consumer information can be an invaluable tool for retailers; however, it is not without legal implications. EASL’s Fashion Law Committee invites you to its third annual “On the Heels of Fashion Week” CLE program, where we will examine these and other privacy issues that arise from the collection and use of consumer information in a retail environment.
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Chair, Privacy, Security & Data Innovations