ACI Digital Advertising Compliance: Sweepstakes, Promotions & Social Media

Loeb & Loeb LLP is pleased to announce that partner Kenneth Florin will speak on a panel titled "Convergence 2.0: Developing Promotions Across Multiple Social Media Platforms" at the American Conference Institute's Summit on Digital Advertising Compliance: Sweepstakes, Promotions & Social Media.

From the conference website:

Today’s marketers look to social media technologies as innovative and cost-effective ways to reach their targeted audiences while also achieving branding and marketing communication goals. However, these evolving mediums present a new set of legal challenges for promotional lawyers. This conference will provide opportunities to hear from leading executives who have successfully implemented social media as a part of their promotional strategy.

Selected Agenda
Wednesday, September 12, 2012
11:00AM - 12:15PM - Convergence 2.0: Developing Promotions Across Multiple Social Media Platforms

Panelists will discuss best practices for creating promotions that can withstand the posting guidelines of multiple platforms. Topics include:

• Ensuring your team is up to date on the ever-changing terms of use for each site
• Mitigating the inherent risks of rules omissions and errors when simultaneously posting to multiple sites
• Benchmarking how other companies are handling each unique platform
• Discerning the liability and regulatory implications at the evolving intersections between media, marketing, technology, distribution, commerce, privacy and communication

Panelists:
Kenneth Florin, Loeb & Loeb LLP
Andrew Levy, Crown Imports LLC
Michael Sapherstein, Marvel Entertainment, LLC