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ACI Food & Beverage Marketing & Advertising Summit

Loeb & Loeb LLP is pleased to announce that Nerissa Coyle McGinn will be moderating a panel titled "'Food for Thought' on Marketing to Children: Examining IWG and CFBAI Proposals on Age Restrictions and Nutrient Content" at the American Conference Institute's annual Food & Beverage Marketing & Advertising Summit.

From the conference website:

ACI’s annual Food & Beverage Marketing & Advertising Summit provides a prime opportunity for marketing and advertising attorneys who practice within the food and beverage industry to gain specific advice on how to structure, implement and maintain regulatory-compliant and litigation-proof marketing and advertising practices. Take advantage of this opportunity to benchmark and strategize with your peers as you pose your most pressing questions directly to the government and key industry leaders.

Selected Agenda 
Monday, March 19, 2012
- "Food for Thought" on Marketing to Children: Examining IWG and CFBAI Proposals on Age Restrictions and Nutrient Content

In light of the recent controversy surrounding the release of the IWG’s Principles addressing food marketing to children, this session will provide an up-to-the minute review of current proposals from both the Government and industry on this quickly developing and controversial area of the law. Topics to be discussed during this session will include:

  • What age range will IWG’s suggested guidelines apply to
  • Discussing the Principles outlined in the initial IWG proposal
    • Principle A – defining “meaningful contribution of a healthful diet"
    • Principle B – nutrient contents that could have a negative impact on health or weight saturated fat, trans fat, sugar and sodium
  • Addressing additional recommendations for
    • foods with a small serving size, main dishes and meals
    • sodium
  • Overview of CFBAI proposals addressing food marketing to children
  • Discussing variations in current proposals concerning where companies can advertise food particularly when aimed at children on product packaging, in stores, in the media

Nerissa Coyle McGinn, Loeb & Loeb LLP

Jennifer Seymour, Centers for Disease Control and Prevention
Elaine D. Kolish, Children’s Food and Beverage Advertising Initiative
Robert C. Post, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture