Loeb & Loeb LLP is proud to be a sponsor of American Conference Institute’s (ACI) 25th National Advanced Forum on Advertising Law, where partner Kenneth Adler will be on a panel titled “Advertising in the Cloud: Exploring the Legal Concerns of Cutting Edge Technologies.”
From the conference website:
In an Era Where Advertising is Moving Increasingly Toward the Digital Sphere, Ensure Your Company Remains Competitive and Compliant
Washington is Watching You – Are You Watching Your Consumers?
Behavioral targeting has become an area of great concern not only for the States, but the federal government as well. The FTC and Congress have made it clear that new legislation, including a “do not track” registry, is on the horizon. As behavioral advertising becomes more pervasive, consumers are increasingly concerned that their privacy is being compromised. Learn how to legally comply with privacy laws, while developing highly targeted marketing. At American Conference Institute's 25th National Advanced Forum on Advertising Law, you will have the opportunity to hear from thought leaders at The Walt Disney Company, Hilton Worldwide, the FTC and the California Office of Consumer Privacy on how to successfully implement privacy protocols as part of your company’s overall advertising strategy.