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CARU Annual Conference 2010

Loeb & Loeb LLP is proud to sponsor the CARU Annual Conference 2010; Advertising to Kids 3.0, where partner Ken Florin will be on a panel titled, "Calling all kids! Best practices for Mobile Media Marketing."

From the conference website:

Expert panelists will consider challenging issues presently facing the Children’s Advertising Industry, focusing on how technology has changed the way companies market their products to children. Panelists will examine and demonstrate the practical application of governing standards and industry guidelines to current advertising trends.

The conference will provide attendees with the opportunity to be on the forefront of the latest regulatory developments which will include an update on the Federal Trade Commission’s COPPA review.

Selected Agenda

1:45pm - 3:15pm - From the Marketing Floor to the Young World - Innovative Ideas, Practical Considerations

Along with the expansion of media in children’s lives, marketing now extends far beyond the confines of television into a vast digital media culture—one that encompasses videogames and virtual worlds, cell phones, and other hand-held devices. The following two sessions will highlight the ways in which companies reaching out to young consumers can comply with legal and self regulatory standards to protect young children, and more importantly, panelists will share their solutions to the problems they’re being faced with on a daily basis.

1:45-2:30 - Calling All Kids! Best practices for Mobile Media Marketing
Kenneth R. Florin - Loeb & Loeb LLP
Kelsey Joyce – T-Mobile USA

2:30-3:15 - Kids are “Virtually” Everywhere: Best Practices for Digital Media Marketing
Alan Friel – Wildman Harrold Allen & Dixon LLP
David Fisch – MiniClip America, Inc.