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Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: The FTC Presents Its Key Issues for Advertising in 2010

The duration of the webinar* is 60 minutes. Please click on the image below to view the webinar.

*CLE credit is not offered for viewing the recording.

Agenda 

  • Introduction: Ken Florin, Partner, Loeb & Loeb LLP
  • Presentation: Stacey Ferguson, Attorney, Division of Advertising Practices, Federal Trade Commission

 The Federal Trade Commission is playing a critical and active role in monitoring advertising and marketing practices, especially those that leverage new media and emerging technology. We have invited Stacey Ferguson from the FTC's Division of Advertising Practices to discuss the FTC's perspective and priorities in several areas including:

  • The FTC's recently revised Guides Concerning the Use of Endorsements and Testimonials in Advertising
  • Online Behavioral Advertising and the FTC's self-regulatory principles
  • Social Media and Blogs