CARU Annual Conference 2009: Advertising to Kids 2.0

From the event website:

Expert panelists will consider challenging issues presently facing the Children’s Advertising Industry, focusing on how the digital age has changed the way companies market their products to children. Panelists will examine and demonstrate the practical application of governing standards and industry guidelines to these new emerging media platforms.

The conference will provide attendees with the opportunity to be on the forefront of the latest regulatory developments including an update on U.S. self-regulatory food initiatives, and the EU Privacy Directives.

• 3:45-4:30 PM, Working with CARU – The Anatomy of a CARU Case

Have you ever wondered exactly how CARU arrives at its decisions? This is your chance to get an inside look at a CARU case, from its inception through the point of completing the decision and press release. This interactive panel will help you understand the factors we consider when opening a case, and how to best present your evidence so that the self-regulatory process will run effectively.

Speakers Include:
Kenneth R. Florin, Partner and Chair, Emerging Media Practice Group, Loeb & Loeb LLP
Liisa Thomas, Partner, Winston & Strawn LLP
Tina Poturica-O’Neill, Senior Legal Associate, CARU
Andra Dallas, Staff Attorney, CARU