Loeb & Loeb LLP is proud to be a sponsor of Media & Money for the second year in a row. This year's conference will feature Loeb partner Ken Florin as a panelist.
From the Media & Money site:
Hosted by The Nielsen Company and Dow Jones, Media and Money brings together the very best, most important and forward-thinking leaders in media, entertainment and finance. Media and Money provides an honest, executive-level examination of the evolving media and entertainment landscape, its challenges and its opportunities.
In just two days of senior-level networking and idea-sharing, you’ll discover:
- How media and entertainment companies can thrive in a challenging economy
- Which industries and regions Hollywood is tapping for movie funding
- How the music industry is clawing its way back to profitability in the iTunes age
- Ways entertainment companies, big brands and advertisers are leveraging the mobile market
- Whether the digerati of Google, Facebook, Microsoft and the like are immune to economic downturns
- If the new strategies at the New York Times, The Wall Street Journal and the Tribune Company really have a chance
- Why venture capital firms are venturing out of Silicon Valley and into Hollywood
- And much more...
Don’t miss the second annual Media and Money conference and ensure you’re at the forefront of new media innovation.
Tuesday, October 14 - 2:15 – 3:00 PM - Using Mobile to Mobilize Consumers
The cellphone is steadily evolving into an entertainment device with increasing number of people using it to play games, listen to music and view videos. Entertainment and brand companies, though, have bigger expectations, believing that they’ll be able to deliver original content to a wide range of people along with advertising. Is this vision realistic? How are entertainment companies, big brands and advertisers looking at this medium today and where do they see it headed in the coming years? How might it impact the way entertainment is dispersed and advertising is placed? Listen to our panel as they give their views.
Jean-Briac Perrette, President, Digital Distribution, NBC Universal
Ken Florin, Partner, Loeb & Loeb
John Zehr, SVP Digital Media Production, ESPN