From the event website:
The CARU Annual Conference is being held in conjunction with Advertising Week 2008. Panelists will explore issues that include advertising to children, food and beverage advertising to children and CARU’s Self-Regulatory Program for Children’s Advertising. The conference also will provide attendees with practical information to enhance their ability to navigate the advertising industry’s self-regulatory forum.
- 11:15-12:30 Advertising to Children in the New Media Age: Social Networking, Virtual Worlds, Mobile Marketing, Gaming.
At a time when children are more technologically astute than their parents, how are marketers responsibly using new media to reach kids?
Speakers: Kenneth Florin, Loeb & Loeb LLP
Jack Mcartney, Verizon
Moderator: Phyllis Spaeth, CARU