Loeb & Loeb is proud to be a sponsor of the Promotion Marketing Association's 15th Annual Star Power Conference.
Branded Entertainment is Everywhere...Are You Making the Most of it?
The Entertainment Industry and Brand Marketers Perspectives on:
The future of how entertainment content is delivered
How retailers are using entertainment to create brand loyalty
The new vehicles and best channels to engage consumers
How to leverage the evolving dynamics of product integration
New technologies & tools
How to determine the ROI for your programs
The conference will feature Loeb partner Ken Florin as a panelist on:
"The Producer and Brands: What’s In It For Me?"
Learn about the new ways that networks and producers are able to leverage content across multiple media platforms in order to create the value that brands demand.
For more information, including a full agenda, please visit the PMA Star Power website.