How can you keep your brand ahead of the game in this fast changing industry? Innovation is the answer for many marketers. Hear about the latest trends from some of the brightest minds in marketing. Gain crucial insights from global brands on the latest developments in promotions and integrated marketing. Take home actionable knowledge and learn strategies & tactics that are essential to maintaining your competitive edge in today's marketplace.
At 4:45 PM on Wednesday, Ken Florin will be a panelist on "When Marketing Innovation Keeps Your Lawyers Awake at Night."
Every marketer is on the hunt for the campaign that stops consumers dead in their tracks and makes them notice the marketer’s brand. However, those ideas have to be created in the context of the laws governing promotions. A panel of lawyers and brand marketers discuss recent instances where marketing ideas came too close—or were in danger of crossing—the line of legality, and how they were able to work with their respective counterparts to fashion solutions that enabled them both to get a good night’s sleep.
For more information, please visit the Promotion Marketing Association website.