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Personal care and grooming products represent the largest segment of the surging wellness economy. But fashionable, multistep personal care regimens are increasingly marked by exorbitant prices and lackluster results.
Surveying this industry landscape, one innovative startup decided to call B.S.
Bravo Sierra, irreverently named after the military-coded expletive, turned to Loeb & Loeb for help in building a new brand of skin, body and hair products that bucked current trends and focused on minimalism, convenience and high performance. All at an affordable price point.
What’s more, Bravo Sierra planned to cater its line of grooming essentials to an audience the personal care industry rarely targets: the U.S. military. Through the company’s proprietary Battalion platform, each product would be developed and field tested in collaboration with a community of “creator-consumers” comprised of more than 1,000 active-duty service members and veterans, ensuring peak efficacy of Bravo Sierra’s products in even the toughest conditions.