The disparity in the treatment of male and female athletes and their competitions is a deeply rooted issue in the sports world. But increased visibility for women’s college basketball, new advertising, broadcast pushes and a groundbreaking settlement for women’s professional soccer, all indicate that the need for change is being taken seriously.
New efforts to address gender disparities in amateur and professional sports come at a particularly noteworthy time. June marks the 50th anniversary of Title IX, the federal civil rights law barring sex-based discrimination in schools and educational programs funded by the federal government. In this Chicago Daily Law Bulletin article written by Loeb Advanced Media & Technology partners Douglas Masters and Seth Rose, the authors examine recent developments across women’s sports that are signaling that female athletes may finally be starting to get their due.