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From catchphrases to eyebrows, getting trademark no slam dunk

From LeBron James' failed attempt of claiming, "Taco Tuesday," to Tim Tebow's successful claim of his in-game prayer position known as "Tebowing," trademarks can play a significant role in how athletes & sports teams own their brands. Loeb & Loeb partners Doug Masters and Seth Rose explore why sports entities and individuals alike would want to tackle trademark opportunities and how they do it.