Leagues, teams and players, as well as brands, use social media accounts across multiple platforms, many with millions of followers, to share information and interact with sports fans. An active social media presence has become an essential part of just about every sport’s brand marketing plan. What does occur with surprising frequency are posts that someone simply didn’t think through. Many of these faux pas are harmless; others can get an athlete or organization in real trouble.
This article discusses sports social media blunders and how they can be turned into social media wins.