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Twitter Goes Big League, Launches Streaming Network

Twitter is leaping into streaming sports content in a big way. After testing the waters in 2016 with a handful of deals that included becoming the National Football League’s exclusive streaming partner for the season, Twitter recently announced plans to launch its own 24/7 streaming video network.

This article addresses the social media giant’s 16 new streaming initiatives that feature several significant sports programming partnerships, a move seen as a way to capitalize on the “cord cutter” trend as consumers are increasingly leaving cable television for more customized and affordable options.