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FCC’s New Broadband Privacy Rules Stirs Up Opponents and Advocates

Under controversial new rules adopted by the Federal Communications Commission, consumers may choose how internet service providers use and share their personal data. The FCC adopted the rules, which apply regardless of whether consumers use mobile broadband or fixed broadband, despite strong opposition from business, advertising and consumer organizations.

This article explores the Broadband Consumer Privacy Proposal’s new rules and the reactions from various government agencies, advertising and privacy organizations, marketing trade groups and consumer watchdogs