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Betting on the Growing Global Appetite for Sports Data

It goes without saying that sports data has become big business. The worldwide appetite for both real-time and historical data is enormous and growing exponentially, and teams and leagues in the U.S. are continuously seeking new ways to create — and monetize — new data streams. The development of new technology and applications for collecting, analyzing, packaging and disseminating data is both driving the demand and responding to the market’s hunger for more, better and deeper granular data.

This article discusses the partnerships between sports data providers and professional leagues, how the collected data is being used and the impact this growing business will have on legal and illegal sports gaming.