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Twitter Going From Smart Asides to Big League Sports

Twitter’s bidding war with Amazon, Yahoo and Verizon for the right to stream “Thursday Night Football” games was a competition as closely watched as any game the platform will stream this fall. San Francisco-based Twitter bested the rival media giants to be the NFL’s exclusive partner to deliver free, live over-the-top streaming video via the Twitter platform, which the NFL estimates will reach more than 800 million users worldwide.

This article addresses Twitter’s strategic entrance into the sports-streaming arena through partnerships with multiple professional sports leagues in an effort to boost advertising revenue and generate a fresh infusion of new users.