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Why the Low-Tech T-shirt Still Reigns Supreme

For sports teams and marketers, the new low-tech go-to sports marketing tool is the humble T-shirt. The T-shirt canon isn’t the only method by which sports teams are attempting to capitalize on the cultural popularity of T-shirts; sports teams are exploiting fans’ love of giveaways and free things and their innate desire to belong to part of the “club” alongside fellow fans by eschewing rally towels, pompoms, placards and noisemakers (all of which hinder fans’ ability to clap during key moments) in favor of “shirting” guests in the arenas.

This article addresses the various virtues and recent examples of low-tech marketing with T-shirts and T-shirt giveaways.