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Legal Perspectives: Brands/Trademarks

This "Legal Perspectives" supplement to the Vol. 18 No. 19 issue of The Delaney Report provides an overview of trademark law for advertisers, explaining how and why to register a mark, how to use a mark to maintain trademark rights in it, how a trademark can be lost or weakened by non-use or improper uses, and the importance of monitoring how others use your trademark. Please download the PDF for the entire article.

© The Delaney Report. Reprinted with permission.