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March Madness Athletic Association and National Collegiate Athletic Association v. Netfire

Represented March Madness Athletic Association in recovering a domain name from a Dallas Sports marketing company that attempted to use to offer services around the NCAA tournament. Defendants claimed March Madness to be generic and raised numerous counterclaims concerning plaintiff's enforcement activities. We successfully used consumer survey evidence to win on issue of genericness. Obtained injunctive relief and monetary award after six-day bench trial and the decision was affirmed by Fifth Circuit.