As Chief Client & Strategy Officer, Christa Crane oversees Loeb & Loeb’s client and marketing initiatives, while also partnering with firm leadership to set and implement firm-wide strategic priorities. Her prior experience serves her well for this joint role, as there is significant cross-over between strategic planning and a “client-first” mindset.
Early in her career, Christa was a change management consultant at a Big Four firm, so leading through change is foundational for her. From there, she began what has become a 20+ year career in the legal industry, where she has held a variety of marketing and senior administrative roles. Prior to joining Loeb, she served as Chief Marketing Officer and Director of the Chairman’s Office for an AmLaw 25 firm. In this capacity, she worked closely with the firm’s Chair, Executive Committee and COO on a broad range of strategic projects. She also led the firm’s 70-person marketing, business development and communications team.
Christa is a frequent speaker at industry events and has been quoted in wide-ranging business publications such as Crain’s New York and Bloomberg. She is also a board member of an L.A.-based nonprofit organization dedicated to protecting at-risk youth, as well as a member of the marketing advisory council for a non-profit foundation focused on helping seniors age well.
After spending a significant portion of her career in New York and then Los Angeles, Christa is now part of our Chicago office.
- 印第安纳大学, B.S. in Psychology with a concentration in Business
- Member, Legal Marketing Association
- Board Member, Saving Innocence
- Member, Marketing Advisory Counsel, Foundation for Senior Services