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Are Major Labels Cooling on Virtual Artists?

Loeb Music Industry chair John Frankenheimer is quoted in an article published by Billboard Pro discussing the mainstream music industry cooling off on its fixation to sign artists with viral momentum. 

“Opportunities like this always create a frenzy because people are curious to see how they can grasp the latest lightning rod,” John said. “Then everybody has to take a deep breath and start looking at this stuff a little more closely.”

To read the full article, please visit Billboard’s website (subscription required).