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Loeb & Loeb partner David Mallen is quoted on the FTC’s response to marketers’ increased reliance on social media. This article discusses the FTC’s updated guidance recommending social media users disclose any connections they have with the businesses and people they endorse.
Click here to read the article on MediaPost’s website.
Click here to read the article on MediaPost’s website.
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Co-Chair, Advertising Disputes; Chair, Retail & Consumer Brands