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NEW YORK – Loeb & Loeb LLP announced today that Christa Crane, a legal marketing and strategy leader with management consulting roots, has joined the firm as Chief Client Development and Marketing Officer. Crane will oversee the firm’s business development initiatives, manage development and execution of branding and marketing strategies, and lead internal and external communications. She is based in Loeb & Loeb’s New York office.
“We are very happy to welcome Christa to our senior management team,” said Loeb & Loeb Chairman Michael D. Beck. “She is a smart and strategic marketer with an impressive track record in the legal industry. I’m confident she will build on the success the firm has experienced over the past several years to further our strategic objectives, and that the Loeb brand will continue to grow under her leadership.”
Most recently, Crane was Chief Marketing Officer for Bingham McCutchen where she led marketing, communications and client development efforts across 14 offices and worked closely with the firm’s Chairman on long-range planning initiatives. Prior to Bingham, she led marketing and client development activities for Freshfields Bruckhaus Deringer’s U.S. and Latin America practices. Crane has also held marketing positions at Arent Fox and Chicago-based O’Hagan, Smith & Amundsen.
Loeb & Loeb’s Chief Operating Officer Alan Cutler added, “Christa has significant depth in legal and professional services marketing and a sophisticated understanding of what it takes to remain competitive in today’s legal landscape. She brings strategic and creative thinking along with a results-driven approach to marketing and business development, which will strengthen our initiatives to deliver efficient and effective service and greater value to our clients.”
“I look forward to joining forces with the firm’s leadership to elevate Loeb’s already highly regarded brand and drive conversations that will build and strengthen client relationships,” said Crane.
A graduate of Indiana University with a bachelor’s degree in Psychology and a concentration in Business, Crane started her career as a management consultant for global consultancy firm Accenture, where she worked on multiple client accounts and served as team leader of the Accenture Leadership Dialogue Series, a semi-annual forum for senior executives from Fortune 500 companies.
About Loeb & Loeb LLP
Loeb & Loeb is a multiservice law firm with more than 300 attorneys focusing on select practice areas, rather than endeavoring to be all things to all clients. The firm is recognized as a leading law firm in the areas of capital markets; consumer class action and regulatory defense; corporate; media and entertainment; intellectual property; litigation; real estate; technology; and tax and wealth services. Loeb & Loeb has offices in Los Angeles, New York, Chicago, Nashville, Washington, DC, and Beijing, as well as an affiliate office in Hong Kong.