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NCAA Mounts Full-Court Press on Trademark Violations

By Alana Semuels, Los Angeles Times

Loeb & Loeb LLP is noted and Doug Masters is quoted on his work as outside counsel for the NCAA. With the annual “March Madness” basketball tournament in full swing, the NCAA is tasked with protecting its trademarks from unsanctioned use as media outlets grow and diversify.

Versions of this article appeared in The Boston Globe and the Arizona Daily Sun.