Loeb & Loeb Counsels Hill Holliday for Liberty Mutual Tie-In to Two NBC Movies

Loeb & Loeb recently advised Hill, Holliday, Connors, Cosmopulos, Inc. and its client Liberty Mutual Group Insurance Company in respect of the structuring of a two-movie package with NBC television network which will tie into Liberty Mutual’s corporate message campaign: “Responsibility. What’s your policy?” The “Responsibility” campaign has garnered attention for breaking through the cocoon of an ordinary brand. The movies, which will be broadcast on NBC, will be promoted on NBC Universal’s various networks and websites as well as Liberty Mutual's websites and ads.

Loeb & Loeb’s Marc Chamlin guided Hill Holiday and Liberty Mutual in the negotiations.