Loeb & Loeb LLP is proud to sponsor the Association of Corporate Counsel, Greater New York Chapter's (ACC-GNY) CLE program, where Loeb partners Nathan Hole and Brian Nixon will be speaking on "Targeted Advertising, Retargeting and Privacy: What Companies Need to Know."
From event website:
Targeted advertising and retargeting offer exciting opportunities to more directly reach and serve up ads to consumers through the optimization and use of the data and information that your company collects. Yet with the promise of better, more tailored and more effective advertising comes practical and legal considerations around consumer privacy, data ownership and security, and compliance with a host of state and federal laws and regulations, international legal frameworks and industry self-regulatory principles and guidelines.
So how can corporate counsel guide a company in the proper collection, use, sharing and optimization of data to better target and reach consumers in innovative ways, while also complying with relevant laws, regulations and guidelines?
Join us to find out!
Attendees at this 90-minute panel discussion with top practitioners in advertising, media, privacy and regulatory compliance will learn:
- How targeted advertising and retargeting work, and the key players and technologies that enable them.
- The legal and regulatory landscape around targeted advertising and retargeting, including federal and state privacy and data security laws, FTC regulations, international frameworks and self-regulatory guidelines.
- Current enforcement trends, best practices and keys to your company’s compliance.
5:30 – 6:00 pm: Registration
6:00 – 7:30 pm: Program
7:30 – 8:30 pm: Networking / Cocktail Reception
For more information, including how to register, please visit the ACC's website.