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Natural Products Expo West

Loeb & Loeb LLP is pleased to announce that partner David Mallen is speaking at the Natural Products Expo West on "Natural in Advertising: Self-Regulation and Standards for Advertising Natural."

From the conference website:
Marketers of Food and beverages, dietary supplements, personal care products and cleaning products face a crucial challenge: Credibility. The uncertainty over the meaning of “natural” has generated skepticism among consumers and caused significant risk for natural product companies. Can industry self-regulation help restore confidence and provide standards for the advertising of natural? Learn about the role of the National Advertising Division (NAD) in reviewing advertising claims, resolving disputes and providing guidance to companies marketing natural products.