From the conference website:
As the economy continues to recover in fits and starts, companies increasingly look for new ways to reach their consumers efficiently and effectively. Combined with the new opportunities digital media affords, the legal risks and pitfalls can seem endless. In this program, attendees will hear from leaders in the industry about the legal requirements for conducting interactive advertising campaigns. From sweepstakes and contest laws to endorsements and testimonial restrictions, and mobile and text ads to special concerns in the social media context, this conference will cover all of the cutting-edge issues facing companies today. Attendees will get up-to-date information in this dynamic area.