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Key Legal Issues in Today's Mobile Marketing: Emerging Trends in Mobile Technology, Location-Based Services, and Mobile Commerce

Loeb & Loeb LLP is proud to sponsor the Association of Corporate Counsel, Greater New York Chapter's (ACC-GNY) CLE program, where Loeb partner Nathan Hole will be speaking with Mark Bisard, Vice President & Senior Counsel at American Express.

From the program website:
This program will address popular mobile marketing initiatives such as mobile apps, text messaging, location-based services and targeting ads on mobile devices, as well as examine the key legal issues associated with each, such as:
  • how to make required disclosures on a small screen,
  • how to make sure terms of use and privacy policies are binding on users,
  • how to repurpose advertising content for viewing on a mobile device, and enforcement trends and practical tips to help you make sure your mobile marketing initiatives are compliant.
AGENDA
Registration: 6-6:30 
Program: 6:30-7:30 
Networking Reception: 7:30-8:30

For more information, including how to register, please visit the ACC website.