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M.A.T.CH - Privacy Best Practices for Mobile App Marketing

Loeb & Loeb LLP is proud to be a sponsor of the Media Advertising Technology Chicago (M.A.T.CH) "Privacy Best Practices for Mobile App Marketing" breakfast series, where partner Nerissa McGinn will moderate a discussion.

From the conference website:

M.A.T.CH is an invitation-only, quarterly series of exclusive peer-to-peer breakfast meetings for a select group of in-house counsel with media, advertising and technology responsibilities located in Chicago. Covering a range of topics critical to your business, over the course of a year, these private business breakfasts are complimentary and will feature an exclusively facilitated presentation by different industry leaders at each meeting.

Attendees will then participate in a lively and high-level discussion with the featured speaker where all guests will be encouraged to share perspectives and war stories or – if you prefer – simply listen to the experiences of your peers.

Topics to be addressed:

  • Understanding the industry norm
  • Self-regulation
  • Identifying and managing risks associated with privacy and mobile marketing
  • California trends – will they move East?
  • FTC update
  • Developing and implementing privacy best practices
  • Washington review