Loeb & Loeb LLP is pleased to announce that Seth Rose will be speaking at the upcoming New York City Bar Association program, "Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance." He will be addressing "Kids Marketing - The New Rules."
From the program website:
More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, with their rapidly changing rules on children's marketing, and privacy issues raise thorny questions for the practicing bar. In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today's marketplace. Topics to be discussed include the laws governing sweepstakes and skill contests, social media, mobile marketing, drafting official rules and disclosures, use of intellectual property, and the gift-card/coupon interface.