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Loeb & Loeb LLP is proud to be a sponsor of the American Conference Institute's E-Summit, which will feature Loeb partner Kenneth Florin

From the conference website:
In November of 2007, the FTC held their first workshop on behavioral marketing, in response to consumer groups urging that techniques such as adware and spyware were a violation of consumer privacy. Whether or not the FTC decides to regulate this area, online business practices are undergoing a revolution, and it’s time you join in.

With the onslaught of changes in global and domestic privacy laws, e-mail and text message marketing, it is more necessary than ever to keep abreast of government trends and legal developments.

In an age where the database is king, the right people within the company must know how to manage it, and ensure utmost compliance with all laws and regulations while doing so. The responsibility of making sure that they’re doing it right ultimately falls on you.

Now is the time to align your teams, from legal to IT, to advertising and marketing, and ensure that they’re equipped and ready to face the changes to come.

ACI has carefully tailored this high-level program to meet the needs of businesses that operate online, and across the globe. With a series of targeted discussions ranging from corporate blogging to e-mail and wireless marketing, our E-Summit promises to be a veritable who’s who and how to for anyone operating in the online space.

Agenda Highlight

Wednesday, April 23, 2:00 PM - “You’ve Got Text” Everything You Need to Know About Initiating a Wireless Marketing Campaign

Roger Goode, Assistant General Counsel, Sam’s Club
Kenneth Florin, Partner, Loeb & Loeb LLP

  • Understanding the business and legal risks associated with new wireless technologies
  • Using industry guidelines as a tool for launching a mobile marketing campaign
    Advising your creative department on how to send ads, who can receive them, and what types of information can be sent within the ads
    Establishing a way to safely and legally obtain cell phone numbers, how to use and protect them, and what can be done with them pre, during, and post marketing campaign
  • Enticing users to sign up for advertising/marketing services, using new platforms such as text message contests and text voting
    • understanding risks associated with text message sweepstakes
    • lessons learned from recent settlements and litigation
    • opt in/out requirements
  • Identifying when signed/express consent is necessary and how to obtain it, particularly on devices where the user may be unknown
    • what must be included within the body of the consent
    • opt in/opt out requirements

Thursday, April 24, 11:00 AM - Domestic Privacy: Understanding the Latest Regulatory Trends and Evaluating Your Company's Practices

Darren Bowie, Assistant General Counsel, AOL

  • Understanding the FTC’s evolving views on privacy protection—prohibition of deceptive and unfair practices
  • Following up on the FTC’s workshop on the use of social security numbers and their relationship to identity theft
  • Analyzing recent State Attorneys General privacy enforcement actions
  • Recognizing when privacy policies are outdated and need to be changed
  • Protecting privacy interests when working with third-parties and business affiliates
  • Integrating privacy concerns into e-marketing strategies