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Sports Marketing & Advertising Law

American Conference Institute (ACI) presents its 2nd Advanced Legal & Business Forum on Sports Marketing and Advertising Law: Where the Top of YOUR Game?

From the ACI Web site:

In sports advertising and marketing, the power of the brank is key--give it the level of IP protection it deserves.

Protecting intellectual property in the sports world has become increasingly difficult with more brands experimenting with online fantasy websites, user-generated content and branding sports venues. Advertisers are encountering a more pressing need to safeguard their brands with the advent of new technology and innovative ways to increase brand awareness. Now is the time to join industry executives as they plan for the next wave in sports advertising and marketing.

Strategize with your peers in the sports industry to devise new ways to maximize brand awareness while protecting the company's intellectual property.

Agenda Highlights

Friday, September 28, 2007
11:15 am - Protecting Trademarks in New Media: Athlete Sites, User-Generated Content and More

The panelist:

Kelly Maser, Assistant General Counsel - U.S. Olympic Committee (Colorado Springs, CO)

Douglas Masters, Partner - Loeb & Loeb LLP (Chicago, IL)

  • Assessing legal challenges as the marketing culture shifts toward a growing interactive environment
    • Avoiding IP infringement
    • Relinquishing control of the message while maintaining an aura of credibility
  • Addressing the issues of exclusivity and broadcast rights in today's multi-media world
    • Drafting language in sponsorship deals that reflects these issues
    • Obtaining promotional rights online
    • Implementing controls over indecency
  • Recognizing problems associated with athletes' Web sites and/or blogs
    • Use of sports property trademarks on a website used for athlete fundraising
    • What happens when athlete sponsors compete with the sponsors of a sports property?