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19th National Advanced Corporate Counsel Forum on Advertising Law

Loeb & Loeb LLP is proud to be a sponsor of the American Conference Institute's (ACI) Forum on Advertising Law.

From the ACI website:
The face of advertising is changing in the wake of multiple technological advances. As technology seems to be moving faster than the law, it is more important than ever to be up to date with recent laws and regulatory trends. With the onset of personal websites such as myspace and blogs, new issues arise such as uploading copyrighted material, using bloggers as inexpensive product endorsers, and attracting regulatory scrutiny when targeting younger markets. Mobile phone advertising and text messaging give rise to new levels of confusion regarding which rules to apply; CAN-SPAM or TCPA, and you need to make sure you know where to look when your client needs answers quickly.

Whether you have attended American Conference Institute’s Advertising Law Conference in the past or this will be your first time, you are sure to benefit from our revamped, highly practical panels. This year, the program is specially tailored to offer hands-on sessions and materials you can apply directly to your practice. We are proud to present faculty members from well-recognized advertisers and advertising companies, who are poised to bring you fresh perspectives on developments in:

  • FTC’s settlement with Optin Global, and the new paradigm for managing affiliates
  • Negotiating talent agreements under the new SAG contract
  • Preventing ambush marketing
  • Engaging in an international advertising campaign
  • Improving the agency/client relationship

Agenda Highlights

Tuesday, June 5, 5:00 PM - Cocktail Reception hosted by Loeb & Loeb LLP

Wednesday, June 6, 8:45 AM - Back to Basics—A Common Sense Approach to Working With Talent Unions and Complying with Union Agreements
Presented by Loeb Partner Ivy Kagan Bierman

  • Negotiating with the union
    • Resolving union disputes
  • Identifying different unions’ requirements for someone who is part of the union
  • What if an actor is nonunion?
  • Practical considerations for when you have union, different unions, and/or non-union actors in one advertisement
  • How to prevent running afoul of SAG
  • Understanding the consequences of noncompliance
  • Incorporating third party rights into your advertising
    • Using sound recordings in commercials