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For the Thrill of It

When you hear “Universal Studios theme park,” what comes to mind?
When you hear “Universal Studios theme park,” what comes to mind?

Rides that transport you into your favorite blockbuster movies and TV shows? Photo ops with famous characters? A shopping excursion, a meal or a live show at Universal CityWalk?

Universal Beijing will have all that — and more.

Nearly 15 years in the making, Universal Beijing will be a spectacular addition to China’s growing entertainment and tourism sector. In addition to the theme park, the nearly 1,000-acre resort will include hotels, a metro station, and a first-rate retail, dining and entertainment district — all blending the studio’s iconic entertainment properties with Chinese cultural influences.

Bringing all of these pieces together successfully for any theme park of this size is a massive undertaking.

When Beijing Shouhuan Cultural Tourism Investment Co. — a consortium of five state-owned companies — teamed with Universal Parks & Resorts to build and operate Universal Beijing, they looked to Loeb & Loeb for help.

Loeb lawyers negotiated the multifaceted master licensing agreement for use of Universal’s entertainment properties, and facilitated numerous ancillary agreements covering other aspects of the resort, including CityWalk Beijing, the resort hotels and even the parking structure.

Loeb’s skill and know-how in complex corporate transactions, global intellectual property licensing and branded entertainment media, along with our significant practice in China, made us an ideal partner for the deal.

Building a theme park can be “fast and furious.” The first phase of Universal Beijing is set to open by 2021, and we’re thrilled to have helped Beijing Shouhuan navigate the legal twists and turns along the way.