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Roberto Clemente Family Battles Puerto Rico Over License Plates

Trademarks can provide a lucrative revenue stream for sports stars and generate significant income for their families long after the athletes’ deaths. Conflicts over trademark rights usually erupt between an athlete’s family and businesses seeking to capitalize on a player’s brand.

But one ongoing matter over a deceased athlete’s trademark pits the family of the late National Baseball Hall of Famer Roberto Clemente against the U.S. territory of Puerto Rico.

In this Chicago Daily Law Bulletin article authored by Douglas Masters, managing partner of Loeb & Loeb’s Chicago office, and Advanced Media & Technology partner Seth Rose, the writers highlight a trademark infringement case between the family of late baseball legend Roberto Clemente and the government of Puerto Rico over the unauthorized use of his trademarked image on license plates.